Nissan Motor GB recently decided to help their employees increase their understanding of the Nissan brand and also put into practise what it stands for by bringing their brand to life in their UK head office office.

To accomplish this we were brought in to show how their office space could be used to reinforce the Nissan brand in a way that was engaging whilst avoiding obvious cliche's and images of cars that would soon fall out of date.

We set about producing bold and exciting creative, with both visual and verbal references to bring the brand ideology to life.

Hilton, an iconic global brand struggling to define its character and relevance in the 21st century, following years of change in ownership, management and culture.

In 2006, the United States based Hilton Hotels Corporation purchased the Hotels division of Hilton Group plc, making the brand one again for the first time in 40 years. Shortly after this, the Blackstone Private Equity Group purchased Hilton. Following these changes, Hilton embarked on their most comprehensive research to date getting feedback from Guests, team members and the corporate world to accompany competitor research for accurate insight into how to move forward as one brand.

Our job, as Global Radio Group’s sole branding agency, was to craft the different station brands so they would coexist harmoniously in the minds of those all-important people: advertisers and listeners.

So first we set about refreshing the Heart brand to reflect its increased coverage of over 7 million listeners. Not easy when you a have a much-loved brand with a strong visual identity. Next, we got busy creating the main brand identity and campaign material for Capital FM’s major events the Jingle Bell Ball at the O2 and the annual Summertime Ball at Wembley. Attracting some of the biggest stars in the world, these needed to be fun, fresh and resonate far beyond their core teen audience.

Natural Retreats offer luxurious getaways in areas of outstanding natural beauty and National Parks in the US, UK and Ireland.

While the proposition, service and product of the company were exceptionally strong there was a real disconnect with the brand and the story they were telling. The good stuff was hidden, buried beneath seasonal sales offers and excessive copy. The real excitement in Natural Retreats lies in the commitment to truly offer a first class, bespoke service to guests and importantly to dedicate themselves to the wellbeing of the communities and environments they operate within.

For more than 26 years, Merrell has been providing outdoor enthusiasts with quality performance footwear and apparel.

As the needs of the outdoor enthusiast have changed, so too has Merrell’s approach to addressing those needs. As experts in their field they are expected to excel at outdoor performance footwear, but with the introduction of crossover footwear and a high street retail presence to what was otherwise a niche offering, the brand needs to communicate this without appearing to have forgotten its roots. The brand still maintains excellent quality and operates in a fairly narrow market enjoying fantastic brand loyalty despite suffering from poor awareness in Europe.